A website is the mirror of your business on the web. There are many factors, which play a vital role while designing the website-that are its look, design, visual appeal and combination of color. A website created considering all of these factors works as an effective information and marketing tool. There are numerous ways to build an appealing site. In this article, it is discussed about the things to be considered while redesigning your website.
The need of redesigning the website arises because of the changing nature of business, to improve search engine rankings, to increase the conversion rate and many more. Emergence of various software and tools in the world of web has created the need to redesign, reshape and refurbish the website. While redesigning the website, it becomes necessary to get rid of extrinsic clutter and give impressive look to website.
- Do thorough Research: Research must be your first port of call to deliver the best results. The market research, community mapping and keyword research are some of the things which is to be considered during research process. Referring or Benchmarking your current data or website will help you to know what is the current situation or working of website. Ensure that you evaluate the pages that are most popular, convert them to best. Doing this will fuel your new website and will allow you to judge the success of website.
- Website Structure: Redesigning a website is not only a chance to give fresh look to the website but it also gives the opportunity to reorganize the structure of the website. You must analyze the effectiveness of your website by the following ways in order to know that information architecture of the site has optimum visibility and conversions.
- Which pages have the best conversion rate?
- Which pages have the high bounce rate?
- What is the most common way through your website?
Make use of the above mentioned information to improve architecture of your website. Due to the rapid increase in use of mobile phones, tablets and other similar devices it is necessary to make a responsive website.
- 301 Redirects: Don’t forget all the pages and incoming links as these pages and links rank well from the beginning. It is important to implement the redirect strategy to retain the SEO rankings, i.e. to redirect the new URL of the page to the old URL of the page.
Besides this audit and analyze all the backlinks that are going to and coming from using the various tools like Majestic SEO and Open Site Explorer. Once you have analyzed the back links, then you have to redirect them to new location using 301 redirects.
- Navigation: The visibility and success of your website depends on the easiness to navigate your site by human visitors and search engines. For this you need to look at the structure of the site from two points of view:
- How are searchers going to find your website? For this the URL structure must be simple and should not consist of any special character so that it is easy to remember and read. A redesign gives you a great chance to restructure your URL by cutting away the dead wood that have been developed as the part of existing websites development. Your new URL structure and sitemap should be search engine and user friendly.
- How visitors will navigate your site? Visitors always want that they find the information in an easy way. Therefore you must keep the navigation in website simpler so that they can easily find the pages they are searching for.
Summary: Redesigning a website is a major event in internet marketing campaign so this process must be integrated so that the website delivers the real value.
Author Bio :- Sabrina Doing SEO Work from last 3 years, Currently she is working with SEO RANK SMART it is india based SEO Company, They have good SEO Experts who helps you to improve your site ranking in search Engines.
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